The Lavazza New Collections is designed in responding to market evolution. In particular, the consumers’ increased coffee knowledge, where we see new millennials prefer more aromatic blends with less bitterness than previous generations.
“It’s when a classic gets reinterpreted, that something magical happens.”
Coffee means a lot more to people than a hot beverage these days, consumers demand a more sophisticated taste profile, convenience but also excellent in cup quality each time.
The rejuvenation project offers consumers ‘A NEW COFFEE EXPERIENCE’, the new collection comes with new contemporary and premium design, incorporating product storytelling more appealing to sophisticated barista and consumers.
Thanks to the optimisation of coffee bean selection processes, the new collection offers an evolution in the taste profile. And the blend recipe evolution for Gold Selection and Top Class are match perfectly the new taste of progressive customers and millennials.
The in-cup quality was at the centre of Lavazza’s New Collection rejuvenation project, grinding/tamping/extracting, Lavazza espresso beans can produce constant quality espresso every time, to help the business to win against the competition.
2 Collections, 3 Different Organoleptic Areas
The new collection covering 3 different organoleptic areas (Aramatic, Balanced and Dark) in 2 collections: Classic and Special Collections.
3 Blends – Super Crema, Gran Espresso and Crema e Aroma
Lavazza Classic Collection is a range of traditional Italian blends, a result of a masterful selection of the best coffee origins, combined with the most innovative roasting techniques.
Thanks to the intense aroma, full body and long finish taste, the new Lavazza “Classics Collection” blends represent the perfect match with the authentic Italian style of milk-based drink.
3 Blends – Gold Selection, Top Class and Gran Riserva
Specials Range is a range of characterful blends, designed to offer different aromatic profiles of excellence and guarantee a unique in-cup experience.
This range of superior iconic blends, composed of a selection of top origins with a unique taste, balanced body and fine acidity and sweetness.
The New Collection Lavazza Blue Capsules and Filter Coffee
The most premium Lavazza blends specifically developed for Food Service are now available in Lavazza blue capsules & filter coffee range. The blend recipes offer no compromise on taste, and provide the same unparalleled Lavazza Food Service coffee experience with superb blend consistency, it creates a 360-degree experience, to cover all moments of consumptions.
The Lavazza New Collection packagings change started in Spring 2019, and over the next few months, all blends’ packaging will be changed gradually. But don’t worry the coffee is still the same that you fell in love with.
May | 2019