Customers are increasingly sensitive to environmental sustainability issues today. To be in line with this rising coffee consumer's demand, in Vero, we have carefully selected a wide range of Rainforest Alliance Certified, Organic and Fairtrade Certified Coffee from Lavazza and Caffè Molinari. These are not only produced for niche market, but all ethically sourced coffee we stock have combined the best sourced ingredients, state of art technology in roasting and blending, resulting an excellent aroma, flavour and taste in the end product.
RAINFOREST ALLIANCE CERTIFIED™
There are an increasing number of products on the market bearing the seal of Rainforest Alliance Certified™; coffee is one of them. Coffee farms that earn the Rainforest Alliance Certified™ seal are audited annually against a rigorous standard with detailed environmental, social and economic criteria.
Rainforest Alliance Certified™ coffee is designed to
- Conserve biodiversity;
- Protect wildlife;
- Safeguard lands and waterways;
- Protect workers, their families and local communities;
-Improve their health, well-being, working conditions;
-Increase their income;
- Achieve true and long-term sustainability.
Fairtrade Certified Coffee
FAIR TRADE CERTIFIED
Fairtrade is a strategy for poverty reduction and sustainable development, with the aim of creating opportunities for farmers and workers marginalised by the conventional trading system. Key Fairtrade requirements include minimum prices, the payment of a premium that must be invested in local community development, access to partial advance payment, as well as respect for the right to freedom of association, collective bargaining and non-discrimination. Another key Fairtrade objective is to promote the sustainable environmental management of coffee farms and estates.
Fairtrade Standards for coffee act as a safety net against the unpredictable market. They provide security to coffee producers so that they will get a price that covers their average costs of sustainable production.
Fairtrade Certified Coffee
Organic Certification is best known for its strict criteria on wildlife and the environment. Its standards focus on four key areas: Health – of the soil, plants, animals and humans; ecology – working with, emulating and sustaining existing ecological systems; Fairness – equity, respect, justice and stewardship of the shared world through fair relationships between humans, animals and the environment; and Care - agricultural management that is precautionary and sustainable.
Coffee producers cannot use synthetic substances such as most pesticides, herbicides and fertilizers. If coffee is labeled "organic," at least 95 percent of the beans must have been grown under organic conditions. The organic standard is not aimed at improving working conditions in the coffee-producing countries, but it helps the welfare and working condition of the workers and the environment.